20Ten

"20Ten," released on July 10, 2010, is the thirty-fifth studio album by the legendary Prince, a masterful blend of funk and rock that showcases his enduring talent and innovative spirit. Recorded at the iconic Paisley Park Studios between summer 2009 and early 2010, this album is a testament to Prince's ability to evolve while staying true to his roots.

The album kicks off with "Compassion," an energetic track that sets the tone with soulful musings and creative harmonies. "Beginning Endlessly" harkens back to the 1980s with its funky beats and retro synth arrangements, while "Future Soul Song" offers a modern twist on Prince's classic sound. Each of the ten tracks on "20Ten" is a polished gem, featuring Prince's signature Linn-drum sound and thoughtful lyrics.

What sets "20Ten" apart is its unconventional release strategy. Instead of hitting the shelves, the album was distributed as a free giveaway mounted on the covers of five European newspapers, including The Daily Mirror and The Daily Record in the UK, Het Nieuwsblad and De Gentenaar in Belgium, and Courrier International in France. This unique approach underscored Prince's knack for breaking the mold and connecting directly with his fans.

"20Ten" is not just an album; it's a snapshot of Prince's artistic vision in 2010, capturing his ability to blend the old with the new. Whether you're a longtime fan or a newcomer to Prince's music, "20Ten" offers a compelling listen with its infectious rhythms and timeless melodies. The album's release was accompanied by the "20Ten Tour," which took Prince across Europe, performing at various festivals and sharing his music with fans in a live setting. This album is a celebration of Prince's enduring legacy and his continued influence on the music world.