Machine Gun Kelly's third studio album, "Bloom," released on May 12, 2017, under Bad Boy and Interscope Records, is a compelling journey through the duality of the artist's persona. Much like the album art that showcases red roses and thorns emerging from his hand, "Bloom" presents two sides of Machine Gun Kelly, blending raw, introspective lyrics with catchy, radio-friendly beats. The album features a diverse range of guest appearances, including James Arthur, Hailee Steinfeld, Quavo, Ty Dolla $ign, Camila Cabello, and more, adding depth and variety to the project.
With a runtime of just under 46 minutes, "Bloom" is a concise yet impactful body of work. The album debuted at number four on the Billboard 200 and topped the R&B/Hip-Hop Albums chart, solidifying Machine Gun Kelly's place in the rap scene. Tracks like "At My Best" featuring Hailee Steinfeld and "Bad Things" with Camila Cabello gained significant popularity, further enhancing the album's appeal.
"Bloom" is a testament to Machine Gun Kelly's growth as an artist, showcasing his versatility and lyrical prowess. The album's themes range from personal struggles and triumphs to more universal topics, making it relatable to a wide audience. Whether you're a longtime fan or new to Machine Gun Kelly's music, "Bloom" offers a captivating listen that highlights the artist's evolution and artistic range.