But ItS... invites you to immerse yourself in a sonic journey with their self-titled debut album, released on May 8, 2023, under the indie label Bad Kids Party. Spanning a concise yet impactful 52 minutes, this album is a tapestry of atmospheric and introspective tracks, each named after elements of nature and fleeting moments, like "Hollyhock," "Cherry Blossom," and "Night Sky."
The album opens with the delicate and ethereal "Hollyhock," setting the tone for a collection that is as much a meditation on the natural world as it is a reflection on the human experience. But ItS... weaves together subtle electronic textures, ambient soundscapes, and gentle melodies to create a soundscape that is both soothing and evocative. Tracks like "Light" and "Sunlight Filtering Through Trees" bathe the listener in warmth, while "Fog" and "Night" delve into darker, more introspective territories.
But ItS...'s music is not just about atmosphere; it's also about rhythm and movement. Tracks like "Soran Bushi" and "River" incorporate rhythmic elements that give the album a sense of forward motion, while "Thunder" and "Fireworks" add moments of dynamic intensity. The album's second half builds to a crescendo with tracks like "Sea" and "Moon," before closing on a reflective note with "Blue Sky" and "Wind's Pathway."
Throughout the album, But ItS... demonstrates a remarkable ability to balance subtlety and depth, creating a body of work that is both accessible and profound. Whether you're seeking a soundtrack for relaxation, introspection, or simply a moment of escape, But ItS... offers a sonic experience that is as unique as it is captivating.
Vinylscout