My Time Is Now

Highway Yella's "My Time Is Now" is a high-energy, rapid-fire journey through the streets and sounds of Texas, delivered in a concise 31-minute package. Released on July 31, 2020, under GT Digital/Highway Yella, this album is a testament to the artist's growth and determination, featuring a blend of raw, unfiltered storytelling and infectious beats.

The album kicks off with the hard-hitting " $40" featuring Beat King, setting the tone for the rest of the project. Highway Yella collaborates with a diverse range of artists, including Yung Al, Hot Boy Turk, and Poone, each bringing their unique flavor to the tracks. From the introspective "Paid My Dues" to the rowdy anthems like "Wild Wild Texas" featuring Trilly Polk, Chucky Trill, and B. Bankz, the album showcases Highway Yella's versatility and lyrical prowess.

With tracks like "Keep That Same Energy" featuring Semaj Krooks and Knowshame, and the defiant "Stop Lyin'," Highway Yella proves he's not just a rapper but a storyteller, painting vivid pictures of life, struggle, and triumph. The album closes with "What About Yella," a reflective track that leaves the listener with a sense of the artist's journey and his unwavering spirit.

"My Time Is Now" is a bold statement from Highway Yella, marking his arrival as a force to be reckoned with in the rap game. It's an album that demands attention, from the gritty production to the sharp lyricism, making it a standout project in the world of underground hip-hop.