This, Is Not That

"Apollo Brown, the Detroit-based producer known for his soulful and intricate boom bap beats, teams up with rapper Crimeapple for their collaborative album 'This, Is Not That'. Set to release on February 21, 2025, via Mello Music Group, this underground hip hop gem is a testament to the duo's chemistry and shared vision.

The album spans 15 tracks and 46 minutes, offering a rich tapestry of conscious hip-hop stylings and threadbare productions that harken back to a distinct era of the genre. The tracklist is a blend of hard-hitting beats and introspective lyrics, with standout features from artists like Willie the Kid on 'Wonderful Feelin''.

'This, Is Not That' is not just an album; it's a journey through the minds of two artists who are not afraid to push boundaries and challenge norms. The album's raw and unfiltered approach is evident in tracks like 'Mercy', 'Superstitious', and 'Know No Better', where Apollo Brown's production shines, and Crimeapple's lyrical prowess is on full display.

The updated release includes two brand new bonus tracks, adding new weight to an already no-nonsense body of work. Tracks like 'The Problem', 'Pitiful', and 'Enemies' showcase the duo's ability to tackle complex themes with ease, making this album a must-listen for fans of underground hip hop.

With its unique blend of old-school influences and modern sensibilities, 'This, Is Not That' is a standout release in Apollo Brown's discography. Whether you're a long-time fan or a newcomer to his work, this album is sure to impress with its raw energy, lyrical depth, and soulful production."